Which of the Following Profiles Would Most Likely Describe an Online

question 197

Multiple Choice

Which of the following profiles would most likely describe an online consumer?

• A) a tech-savvy grade-school student living with her parents
• B) a 21-year-old high-school graduate earning $18,000 annually living in his own apartment
• C) a 28-year-old chemical engineer living in the suburbs with her husband and two children
• D) a 55-year-old factory worker living with his wife in an apartment
• E) a 70-year-old retired naval officer living in a retirement community

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Repression

A defense mechanism in psychoanalytic theory where unpleasant or traumatic memories are unconsciously excluded from conscious thought.

Decay

The process of gradual deterioration or the breakdown of organic matter, or, in terms of memory, the fading of information over time when it is not actively maintained or rehearsed.

Retrieval

The process of getting information out of memory storage and back into conscious awareness.