Figure 18-5 -Channel B in Figure 18-5 Above Represents Which Type of Type

question 190

Multiple Choice

Figure 18-5
-Channel B in Figure 18-5 above represents which type of promotional channel strategy?

• A) direct
• B) indirect
• C) push
• D) pull
• E) vertical

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Definitions:

Decoding

The process by which the receiver of a message interprets or understands the message that has been sent.

Sender's Message

The information or intended communication transmitted from the sender to the receiver in the process of communication.

Receiver

The party in a communication process that receives the message sent by the sender.

Marketing Communications

The various methods and channels a company uses to communicate with its target market, including advertising, public relations, and social media.