Which of These Is an Approach to Viral Marketing

question 105

Multiple Choice

Which of these is an approach to viral marketing?

• A) embed a message in the product or service so that customers hardly realize they are passing it along
• B) use customerization to impact customer satisfaction
• C) employ choiceboards to allow consumers an easy way to share information
• D) use niche marketing to attract customers that are likely to be opinion leaders
• E) use permission marketing to avoid sending commercial messages to those who do not want them

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Definitions:

Nominal Rate

The stated interest rate of a loan or financial product, not adjusted for inflation or other factors that affect the real rate of return.

Effective Rate

The actual interest rate earned or paid on an investment, loan, or other financial product, taking into account the effect of compounding.

Compound Interest

This refers to the calculation of interest on the original amount of money deposited or borrowed as well as on the interest that has already accumulated over previous periods.

Zero-Coupon Bonds

Bonds that do not pay periodic interest payments and are sold at a significant discount from their face value, with the profit being the difference between the purchase price and the bond's face value at maturity.