Which of These Statements About Outlet Stores Is False

question 136

Multiple Choice

Which of these statements about outlet stores is false?

• A) Outlets allow retailers to maintain an image of offering merchandise at full price in their primary store.
• B) The growth of "bargain shopping" has increased demand for this type of off-price retailing.
• C) Increasingly, retailers are offering merchandise made expressly for the outlet division.
• D) Manufacturers use outlet stores to clear excess merchandise.
• E) Outlet stores require memberships, including an annual fee.

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Definitions:

Branded House Strategy

A branding strategy where a company uses one overarching brand across all its products and services, providing a consistent identity.

Cross Sell

Cross sell is a marketing strategy where a seller encourages the customer to purchase additional, complementary items or services in conjunction with their primary purchase.

House Of Brands Strategy

A branding approach where a company manages a portfolio of distinct and separate brands under one overarching corporate entity, each targeting different market segments.

Cross Sell

The practice of selling additional products or services to an existing customer.