Examlex
Which of these allows a marketer's website to record a user's visit, track visits to other websites, and store and retrieve this information in the future?
Reliability Estimate
A statistical measure that quantifies the consistency of a set of measurements or ratings.
Validity
The extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.
Construct
A hypothetical variable that is used to explain behavior in theories and models within the psychological and social sciences.
Method Variance
Variability in research results that arises from the measurement method used, rather than from the variables being studied, potentially biasing outcomes.
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