Which of These Statements Regarding Telemarketing Is Most Accurate

question 102

Multiple Choice

Which of these statements regarding telemarketing is most accurate?

• A) Shopping bots are computers that place automated or "robo" (i.e., robotic) telemarketing calls.
• B) Direct mail is typically viewed as a more efficient means of targeting consumers than telemarketing.
• C) Telemarketing has become more effective as a result of the National Please-Do-Call registry legislation.
• D) Consumer privacy, industry standards, and ethical guidelines have become important issues.
• E) Many firms are considering shifting their direct-mail and door-to-door budgets to telemarketing techniques.

---

Definitions:

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, allowing for some degree of market power and price setting.

Fixed Costs

Expenses that do not vary with the level of production or sales, such as rent or salaries.

Short Run

A period in which at least one of a firm's inputs is fixed and cannot be changed, limiting the firm's capacity to adjust production levels.

Monopolistically Competitive

An economic model where numerous companies offer products that are alike but not exactly the same, granting them a certain level of influence over the market.