Research Indicates That the Timing of ________ Might Affect Future

question 36

Multiple Choice

Research indicates that the timing of ________ might affect future sales because frequent promotions increase consumers' ability to remember regular prices.

• A) seasonal markdowns
• B) original markups
• C) future markups
• D) maintained markups
• E) markdowns

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Definitions:

Attribution

The process by which people make inferences about the causes of behavior or attitudes.

Display Rules

Cultural norms that dictate how we must modify our facial expressions to make them fit particular situations.

Emotion Work

Efforts to change the intensity or quality of feelings to bring them into line with the requirements of the occasion.

Emotion Labor

The process of managing and modifying one's emotional expressions as part of fulfilling the emotional requirements of a job.