Examlex
Which of these statements regarding corporate chains is most accurate?
Licensing
A business arrangement in which one party allows another to use its trademark, patent, or technology in exchange for a fee or royalty.
Franchising
A method of doing business wherein a franchisor licenses trademarks and proven methods of doing business to a franchisee in exchange for a recurring payment, and usually a percentage of gross sales or gross profits as well as the annual fees.
Indirect Exporting
The process of selling products to a foreign market through an intermediary, such as an export trading company or an export management company, rather than directly to the consumer or retailer.
Direct Exporting
A method of entering a foreign market by selling goods directly to customers in another country, bypassing any intermediaries.
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