Higher Paper Costs, Increased Postage Rates, the Growing Interest in Do-Not-Mail

question 41

Multiple Choice

Higher paper costs, increased postage rates, the growing interest in do-not-mail legislation, and concern for "green" mailings have resulted in

• A) a switch to online catalogs and direct-to-customer e-mail advertisements.
• B) the use of thinner, lightweight paper products.
• C) a focus on proven customers or specialty catalogs for market niches.
• D) the banning of "junk" mail by a growing number of environmentally concerned communities.
• E) a resurgence in nonautomated telemarketing.

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Wage Rate

The amount of compensation an employee receives per hour of work.

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