The Vertical Dimension of the Retail Positioning Matrix Is

question 244

Multiple Choice

The vertical dimension of the retail positioning matrix is

• A) depth of product line.
• B) relative market share.
• C) retail sales.
• D) breadth of product line.
• E) stage in the retail life cycle.

---

Definitions:

Sacajawea

A Lemhi Shoshone woman who is known for her help to the Lewis and Clark Expedition in achieving their chartered mission objectives by exploring the Louisiana Territory.

Shoshone

A Native American tribe originally from the western United States, known for their cultural richness and history of resistance.

Meriwether Lewis

An American explorer best known for leading the Lewis and Clark Expedition to explore the western territories of the United States.