Markdowns Can Be Used to

question 321

Multiple Choice

Markdowns can be used to

• A) increase competition with other retailers in the immediate vicinity.
• B) placate dissatisfied customers.
• C) enhance customer perceptions of product quality.
• D) increase demand for complementary products.
• E) create a sense of urgency among repeat buyers.

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Definitions:

Beverage Merger

A process where two or more companies producing drinks agree to operate as a single business entity, usually to enhance market share, efficiency, or competitiveness.

DS Services of America

A beverage company that specializes in water delivery and coffee service to homes, offices, and retail establishments in the United States.

Coffee Delivery Systems

Methods or services designed to deliver coffee or coffee products directly to consumers or businesses.

Inelastic Demand

A market situation where the demand for a product does not significantly change in response to price changes.