The Key Goal for Retailers in the Accelerated Development Phase

question 159

Multiple Choice

The key goal for retailers in the accelerated development phase of the retail life cycle is to

• A) recover start-up costs.
• B) establish a dominant position in the fight for market share.
• C) delay entering the decline stage of the retail life cycle.
• D) find ways of discouraging customers from moving to low-margin, mass-volume outlets.
• E) establish a retail concept that is a sharp departure from existing competition.

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Definitions:

Trade Surplus

A situation where a country's exports exceed its imports during a specific period of time, indicating a positive trade balance.

Current Account Deficit

An assessment of a nation's trade balance when the cost of imported goods and services surpasses the value of its exports.

International Gold Standard

A monetary system in which the value of a country's currency is directly linked to gold, allowing for free conversion between the currency and gold at a fixed price.

Appreciated

Refers to an increase in value or price, particularly in the context of currency, where it indicates a rise in value relative to other currencies.