Indirect Channels for Consumer Products

question 198

Multiple Choice

Indirect channels for consumer products

• A) occur when one firm's marketing channels are used to sell another firm's products.
• B) include producers and end users dealing directly with each other.
• C) include intermediaries that are between the producer and consumer and perform numerous channel functions.
• D) are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• E) occur when a retailer sells its product in a store and on the Internet.

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Definitions:

Variables

Elements or conditions that can change or vary within an experiment or study, potentially influencing the outcome.

Normal Curve

A symmetrical bell-shaped curve that represents the distribution of many physical and psychological attributes.

Distribution

In statistics, the way in which values of a variable or a set of data are spread or distributed across a range of values.

Physical Heights

The measurement of how tall or high something or someone is.