The Blending of Different Communication and Delivery Channels That Are

question 251

Multiple Choice

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

• A) direct marketing.
• B) indirect marketing.
• C) intensive marketing.
• D) multichannel marketing.
• E) digital marketing.