Conflict Occurring Between Intermediaries at the Same Level in a Marketing

question 182

Multiple Choice

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

• A) horizontal conflict.
• B) corporate conflict.
• C) vertical conflict.
• D) lateral conflict.
• E) contractual conflict.

---

Definitions:

Media Cooperation

The collaboration between media organizations and other entities for mutual benefit.

Absolute Costs

refer to the fixed, variable, direct, and indirect costs incurred by a business in the production of goods or services.

Promotion Wars

Intense competitive tactics where companies use aggressive promotion strategies to gain market share or outperform rivals.

Target Audience

refers to a specific group of consumers identified as the intended recipients of a product, service, or marketing campaign.