Buyers Are Interested in Having Numerous Competing and Complementary Items

question 183

Multiple Choice

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for ________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

• A) information
• B) convenience
• C) variety
• D) pre- or postsale services
• E) adaptability

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Definitions:

Working Memory

refers to the part of short-term memory that is concerned with immediate, conscious perceptual and linguistic processing.

Baddeley and Hitch

Psychologists who proposed the model of working memory, describing it as consisting of multiple components including the central executive, phonological loop, and visuospatial sketchpad.

Working Memory

A cognitive system responsible for temporarily holding and manipulating information needed for complex tasks such as learning, reasoning, and comprehension.

Sensory Recorder

A hypothetical or metaphoric device that captures and stores sensory experiences exactly as they are perceived.