An Intermediary That Sells to Other Intermediaries, Usually to Retailers

question 64

Multiple Choice

An intermediary that sells to other intermediaries, usually to retailers in consumer markets, is referred to as

• A) a broker.
• B) an agent.
• C) a retailer.
• D) a distributor.
• E) a wholesaler.

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Definitions:

Consistency

The quality of always acting or performing in a similar manner over time.

Consensus

A general agreement among the members of a group or community, often achieved through open discussion and negotiation.

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention, until it is associated with an unconditioned stimulus.

Conditioned Stimulus

A stimulus that was neutral at first but becomes associated with an involuntary response through conditioning.