Conflict Occurring Between Intermediaries at the Same Level in a Marketing

question 182

Multiple Choice

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

• A) horizontal conflict.
• B) corporate conflict.
• C) vertical conflict.
• D) lateral conflict.
• E) contractual conflict.

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Definitions:

Accommodation

A cognitive process identified by Piaget, involving altering one's existing schemas or ideas as a result of new information or experiences.

Existing Schema

Describes the pre-existing cognitive framework or set of ideas that individuals use to organize and interpret information.

New Experiences

Encounters or situations that are novel or different from one's previous life events, contributing to personal growth.

Law of Effect

A principle in psychology proposed by Edward Thorndike that suggests behaviors followed by positive outcomes are more likely to be repeated, while those followed by negative outcomes are less likely to be repeated.