A Retailer Is

question 131

Multiple Choice

A retailer is

• A) an intermediary that sells only to other intermediaries.
• B) any intermediary between a manufacturer and industrial markets.
• C) an intermediary that sells to other distributors.
• D) an intermediary that takes possession of a product, alters it in some way, and then sells it to the ultimate consumer.
• E) an intermediary that sells to consumers.

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Definitions:

Thorndike

Edward Thorndike was an American psychologist whose work on animal behavior and the learning process led to the theory of connectionism and helped lay the scientific foundation for modern educational psychology.

Fear of Heights

Also known as acrophobia, it is an anxiety disorder characterized by an extreme fear of high places.

Ladder

A piece of equipment consisting of a series of bars or steps between two upright lengths of wood, metal, or rope, used for climbing up or down.

Premack

A principle positing that more probable behaviors can serve as reinforcers for less probable behaviors.