When Dell Computer Sells Made-To-Order PCs to Customers Online Via

question 17

Multiple Choice

When Dell Computer sells made-to-order PCs to customers online via its website, it is an example of which type of marketing channel?

• A) indirect channel
• B) strategic channel alliance
• C) consumer channel
• D) dual distributive channel
• E) direct channel

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Definitions:

Geneva

Geneva is a city in Switzerland known for its role as a major international diplomacy and business hub, as well as being the headquarters of several international organizations.

Arial

A typeface widely used in various documents and web design, known for its sans-serif style.

Prestige Elite

A high-quality font designed for digital typewriting, often used for its clear legibility.

Proportional Typefaces

Fonts in which the width of each character varies, as opposed to monospaced typefaces where each character occupies the same width.