Digital Marketing Channels Refer to

question 25

Multiple Choice

Digital marketing channels refer to

• A) the use of the Internet to make products and services available for consumption or use by consumers or organizational buyers.
• B) a firm's computer-driven inventory management through an entirely mechanized warehousing system.
• C) intranet systems linking all aspects of production within a single firm.
• D) the information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings.
• E) the name given to all Internet addresses that end in ".com" to indicate that these websites are commercial entities that distribute goods and services.

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Definitions:

Foreign Subsidiary

A foreign subsidiary is a company partly or wholly owned by another company, known as the parent company, and is based in a country other than the one where the parent company is located.

Exchange Risks

The potential for investors to experience losses due to fluctuations in currency exchange rates.

Risk-Free Rate

The theoretical rate of return on an investment with zero risk, typically represented by government bonds.

Initial Cost

The upfront expenditure involved in acquiring an asset, starting a project, or pursuing an investment.