Bentley Motors Makes One of the World's Most Prestigious Automobile

question 135

Multiple Choice

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

• A) intensive distribution
• B) extensive distribution
• C) selective distribution
• D) exclusive distribution
• E) private label distribution

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Definitions:

Monthly Expenses

The total amount of money spent by an individual or organization within a month, covering all necessary and discretionary expenses.

Unit Variable Cost

The cost associated with producing one additional unit of a product, not including fixed costs.

Variable Cost

Costs that vary directly with the level of production or service activity, such as materials and labor costs, unlike fixed costs which remain constant regardless of activity levels.

Fixed Cost

Represents business expenses that remain constant regardless of the level of production or sales activity, such as rent, salaries, and insurance premiums.