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At Saks Fifth Avenue, point-of-sale scanner technology records each day's sales. ''When stock falls below a minimum level, a replenishment order is automatically sent. Vendors such as Donna Karan (DKNY) receive the order, which is processed and delivered within 48 hours. This system has effectively reduced
Persuasive Advertising
A marketing strategy intended to convince or influence audiences to take some action or sway their beliefs, typically to purchase a product or service.
Point-Of-Purchase
A marketing term that describes a strategic placement of products or advertising materials in retail stores to influence consumers' buying decisions at the time they are making a purchase.
Push Strategy
A marketing approach where a product is pushed through the distribution channel from producer to the end consumer.
Informative Advertising
Communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.
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