In Some Cases, Penetration Pricing May Follow Skimming Pricing

question 159

Multiple Choice

In some cases, penetration pricing may follow skimming pricing. The skimming pricing would help ________ and the penetration pricing would help

• A) Increase market share; attract price-insensitive customers.
• B) attract price-sensitive customers; increase market share.
• C) Recoup initial research and development costs; increase market share.
• D) recoup initial research and development costs;improve firm reputation.
• E) increase market share; attract price-insensitive customers.

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Definitions:

Sex Drive

The basic, biological urge or desire for sexual activity or behavior in humans and other animals.

Sexual Intimacy

The experience of physically and emotionally close and personal interaction within a sexual relationship.

Sexual Desire

An individual's physical, emotional, or psychological craving for sexual activity or intimacy.

Attachment

An emotional bond between individuals, such as between infants and their caregivers, that influences behavior throughout life.