Setting a High Price So That Quality- or Status-Conscious Consumers

question 296

Multiple Choice

Setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it is referred to as

• A) skimming pricing.
• B) status pricing.
• C) price lining.
• D) value pricing.
• E) prestige pricing.

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Definitions:

Speyer Cathedral

A UNESCO World Heritage Site, this Romanesque cathedral located in Speyer, Germany, is known for its architectural significance and historical importance.

Burial Church

denotes a church used primarily or exclusively for burial ceremonies and contains graves, tombs, or memorials within its premises or grounds.

Holy Roman Empire

A multi-ethnic complex of territories in central Europe that developed during the Early Middle Ages and continued until its dissolution in 1806.

Notre-Dame

A world-renowned Gothic cathedral in Paris, famous for its architectural beauty, flying buttresses, and significant role in French culture and history.