When Establishing Product-Line Pricing, the Highest-Priced Item Is Typically Positioned

question 255

Multiple Choice

When establishing product-line pricing, the highest-priced item is typically positioned as

• A) the oldest product item in the line.
• B) the premium item in the line in terms of quality and features.
• C) the largest selling product item in the line.
• D) the loss-leader item for the rest of the product line.
• E) the most price-insensitive product item in the line.

---

Definitions:

Phonemic

Relating to the system of phonemes in a language, that is, the smallest unit of sound that can distinguish meaning.

Structural

Pertaining to the underlying framework or organization of a system.

Semantic

Relating to meaning in language or logic, especially the meaning of words and phrases in context.

Structural

Relating to the arrangement of and relations between the parts or elements of something complex.