Odd-Even Pricing Refers to

question 86

Multiple Choice

Odd-even pricing refers to

• A) setting prices one way for product lines and another way for individual brands.
• B) setting prices of luxury items at even price points and setting the price of necessities at odd price points.
• C) setting prices a few dollars or cents under an odd number.
• D) adding a fixed percentage to the cost of all items in a specific product class.
• E) setting prices a few dollars or cents under an even number.

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Definitions:

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