Which One of These Statements Regarding Bundle Pricing Is Most

question 184

Multiple Choice

Which one of these statements regarding bundle pricing is most accurate?

• A) Bundle pricing is intended to benefit the consumer, not the seller.
• B) Bundle pricing is really "bundle packaging" since the price charged is for two or more of the same products that are shrink-wrapped together.
• C) Bundle pricing is often associated with a skimming strategy.
• D) Bundle pricing often provides a lower total cost to buyers and lower marketing costs to sellers.
• E) Bundle pricing is based on the idea that consumers value the individual items more than they value the group contained in the package.

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