Which Type of Marketing Channel Arrangement Is Especially Good for a Firm

question 23

Multiple Choice

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

• A) dual distribution
• B) cooperative distribution
• C) strategic channel alliance
• D) global distribution alliance
• E) multichannel distribution

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Definitions:

Fair and Reasonable

Terms and conditions or prices that are just, equitable, and not excessive.

Bad News

Unwelcome or disheartening information that needs to be communicated with sensitivity.

Email

Electronic mail, a method of exchanging digital messages across the internet or other computer networks.

Electronic Media

Various forms of media that use electronics or electromechanical energy for the end-user (audience) to access the content.