A Reference Valueis Developed by the Consumer Through

question 211

Multiple Choice

A reference valueis developed by the consumer through

• A) considering the amount of time and energy a consumer puts into the purchase process.
• B) judging the value assigned to similar items used by the consumer's peers.
• C) performing a careful break-even analysis.
• D) comparing the costs and benefits of substitute items.
• E) examining the true difference between customers' "needs" and "wants."

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Definitions:

Systems Software

The fundamental software that manages and controls the hardware components and provides a platform for running application software.

OS

An Operating System (OS) is software that manages computer hardware, software resources, and provides common services for computer programs.

NUIs

Natural User Interfaces (NUIs) are user interfaces that aim to interact with the user in a natural way, using gestures, voice, touch, and other human actions as input.

Gesture-Control Interfaces

Interaction systems that interpret human gestures via devices such as motion sensors or cameras to input commands to a computer or machine.