Evan Works for the Geek Squad, Mostly on PC and Laptop

question 9

Multiple Choice

Evan works for the Geek Squad, mostly on PC and laptop repair. He has noticed that most consumers ask for references from happy customers and don't know much about computers themselves. Which of these is most likely to be a characteristic of the repair services that Evan performs?

• A) Customers are engaged in a low involvement purchase process.
• B) The quality of services can be predetermined in a similar manner to tangible products.
• C) A consumer may not have the ability to judge the quality of the repair service even after it has been provided.
• D) The buyer does not participate in the delivery of the service.
• E) The service provider should concentrate on the problem recognition stage of the purchase decision process in the marketing of computer services.

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Definitions:

Formal Schedule

An organized list of planned events or activities with designated times and dates, often official or requiring adherence to protocol.

Team Member

An individual who is part of a group working together towards a common goal or project.

Definite "No"

A clear and unequivocal negative response.

Team Members

Individuals who are part of a group collaborating to achieve a common goal or complete a project.