Evan Works for the Geek Squad, Mostly on PC and Laptop

question 9

Multiple Choice

Evan works for the Geek Squad, mostly on PC and laptop repair. He has noticed that most consumers ask for references from happy customers and don't know much about computers themselves. Which of these is most likely to be a characteristic of the repair services that Evan performs?

• A) Customers are engaged in a low involvement purchase process.
• B) The quality of services can be predetermined in a similar manner to tangible products.
• C) A consumer may not have the ability to judge the quality of the repair service even after it has been provided.
• D) The buyer does not participate in the delivery of the service.
• E) The service provider should concentrate on the problem recognition stage of the purchase decision process in the marketing of computer services.

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Definitions:

Bank of Toronto

Historically, a Canadian bank that merged with The Dominion Bank to form The Toronto-Dominion Bank, now commonly known as TD Bank Group.

Balance of Probabilities

The standard of proof used in civil cases, requiring that something is more likely to be true than not for it to be considered proven.

Civil Law Suit

A legal action taken by one individual or entity against another to resolve a private dispute or claim, typically adjudicated in civil court.

Prosecutor

A legal official who conducts criminal proceedings against an accused person on behalf of the state or the public interest.