Which of These Statements Regarding Sales Goals Is Most Accurate

question 164

Multiple Choice

Which of these statements regarding sales goals is most accurate?

• A) For marketing managers, sales revenue or unit sales objectives can be easily translated into meaningful targets for a product line or brand.
• B) Cutting prices for a single product in a product line to raise unit sales often results in an increase in sales for related products in the line.
• C) Very often, cutting prices results in a decrease in market share.
• D) Setting unit volume sales as a pricing objective results in price wars with competitors, so the practice is limited to industries with few competitors.
• E) An advantage of increasing unit volume sales is that it always results in an increase in profits.

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Definitions:

Predict

The act of forecasting or projecting possible future events based on current knowledge or data.

I Data

Informant data, which includes observations and assessments of an individual's behavior by others, often used in personality research for a more external viewpoint.

Self-Monitoring

The practice of observing and managing one's behavior in social situations to conform to the perceived expectations of others.

Self-Efficacy

One’s beliefs about the degree to which one will be able to accomplish a goal if one tries.