Xerox Pioneered the First Portable Fax Machine

question 147

Multiple Choice

Xerox pioneered the first portable fax machine. In 1980, the price was a hefty $12,700. Xerox used ________ pricing strategy to help recover its research and development costs.

• A) a penetration
• B) a cost-plus
• C) a skimming
• D) a target ROI
• E) an above-market

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Definitions:

Grover Cleveland

The 22nd and 24th President of the United States, known for his honesty, integrity, and reformist efforts, serving two non-consecutive terms from 1885–1889 and 1893–1897.

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The head of state and head of government of the United States, elected to a four-year term, serving as the executive branch's leader.

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A landmark 1896 U.S. Supreme Court decision that upheld state laws requiring racial segregation in public facilities under the doctrine "separate but equal."

Separate-But-Equal

A legal doctrine that justified and permitted racial segregation, claiming equality in separate facilities for black and white Americans.