To Help Consumers Assess and Compare Services, Marketers Try to Make

question 54

Multiple Choice

To help consumers assess and compare services, marketers try to make them tangible or

• A) temporal.
• B) consistent.
• C) adaptable.
• D) measurable.
• E) show the benefits of using the service.

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Definitions:

Unionized Workers

Employees who are members of a labor union, an organization that represents workers in negotiations with employers regarding wages, working conditions, and other employment terms.

Codetermination Movement

A principle or practice in corporate governance that requires workers to be represented on the board of directors, aiming to improve decision-making through worker participation.

Human Relations

The study and management of how people interact in the workplace, aimed at improving job satisfaction and productivity.

Paid Vacation

Employer-provided time off work that is compensated, allowing employees leisure time while still receiving their normal wages.