To Help Consumers ________, Marketers Try to Make Them Tangible

question 55

Multiple Choice

To help consumers ________, marketers try to make them tangible or show the benefits of using the service.

• A) assess and compare services
• B) reduce inconsistency
• C) increase interaction with service providers
• D) appreciate the flexibility of services
• E) understand the interdependence of services

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Definitions:

Planned Value

The budgeted cost of work scheduled to be completed by a specific point in time during a project.

Cost Variance

The difference between the budgeted or baseline amount of expense and the actual amount spent.

Contingency Reserves

Funds or resources set aside to cover unexpected costs or risks in a project or budget.

Management Reserves

Funds set aside in a project budget by management for unforeseen work or risks, not part of the baseline budget but available for use as needed.