Which of These Statements Regarding the Place Element of Services

question 144

Multiple Choice

Which of these statements regarding the place element of services is most accurate?

• A) Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
• B) The distribution site and the service provider are the intangible components of the service.
• C) Place is an especially important factor because of the inconsistency between the service and the service provider.
• D) As competition grows in service industries, the value of convenient distribution is being recognized.
• E) Technology is an effective way to bring services to the customer but only if the consumer is a new user. Otherwise, the disadvantages outweigh the benefits.

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Definitions:

Voting Shares

Shares of a company that give the shareholder the right to vote on corporate matters and board elections.

Associate

An entity over which an investor has significant influence, typically evidenced by owning 20% to 50% of the voting stock, but not control.

Remaining

The portion or quantity left over or unallocated after other parts have been accounted for or allocated.

Investor

An individual or entity that allocates capital with the expectation of receiving financial returns, usually through stocks, bonds, or real estate.