Managers Often Use Two Special Measures to Help Identify Strong

question 179

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. The two measures are the CDI and the BDI, which stand for

• A) comprehensive demographic inventory and brand designation information.
• B) consumer demographic index and buyer demographic inventory.
• C) category development index and brand development index.
• D) consumer development index and brand development inventory.
• E) category development index and buyer development inventory.

---

Definitions:

Diversional Activities

Activities designed to divert or distract individuals from their usual surroundings or troubles, often used in therapeutic settings.

Substernal Chest Pain

Pain located under the breastbone, often associated with heart conditions but can also be caused by gastrointestinal problems.

Reassurance

The act of removing someone's doubts or fears, often providing comfort or confidence.

Nonverbal Communication

The process of conveying a message without the use of words, often through body language, facial expressions, and gestures.