In the Seven Ps of Services Marketing, Process Is

question 123

Multiple Choice

In the seven Ps of services marketing, process is

• A) the patented steps of service encounters that distinguish one service provider from another.
• B) the licensed procedures that have met ISO 9000 guidelines for safety.
• C) the procedures, mechanisms, and flow of activities by which the service is created and delivered.
• D) a protocol for behaviors and activities for people-based rather than technology-based services.
• E) the decisions consumers' make during the purchase of services.

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Definitions:

Transverses Thoracis

A thin muscle found within the front wall of the chest, part of the internal thoracic wall muscles, contributing to the movement of the thoracic cage.

Rectus Sheath

The fibrous sheath formed by the aponeuroses of the abdominal muscles, enclosing the rectus abdominis muscles.

Transversus Abdominis

A muscle layer of the abdominal wall which helps with the body's posture and internal organ support.

External Abdominal Oblique

A large, flat muscle lying on the outer surface of the abdomen, which helps in the rotation and lateral bending of the trunk.