The Range of Offerings from the Tangible to the Intangible

question 122

Multiple Choice

The range of offerings from the tangible to the intangible, or product-dominant to service-dominant, is referred to as the

• A) service continuum.
• B) product continuum.
• C) tangibility line.
• D) inseparability span.
• E) customer contact audit.

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Definitions:

Stimuli

External agents or occurrences that elicit responses or reactions from biological organisms.

Social Behavior

Actions and interactions among individuals that are influenced by societal norms and cultural expectations.

Scientific Disciplines

Branches of science dedicated to the systematic study of phenomena and the acquisition of knowledge following a methodological framework.

Non-organic Phenomena

Refers to events or processes that are not derived from living entities or biological processes.