What Does It Mean When We Say Services Are Intangible

question 179

Essay

What does it mean when we say services are intangible? How do marketers of services overcome the problems associated with intangibility?

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Definitions:

Communicative Phenomena

The various forms and processes of communication that occur among individuals or within societies.

Organizations

Entities composed of individuals and systems working together towards common goals, often structured to efficiently manage resources and processes.

Vocabulary

A set of words and phrases used within a particular language or among a particular group of people.

Social Consciousness

Awareness of the society and issues affecting it, often motivating action towards change.