The Notion That a Service Organization Must Focus on Its

question 180

Multiple Choice

The notion that a service organization must focus on its employees before successful programs can be directed at customers is referred to as

• A) staffing analysis.
• B) internal marketing.
• C) external marketing.
• D) stakeholder marketing.
• E) employee marketing.

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Definitions:

Gross Revenues

The total amount of sales revenue generated by a company before any deductions are made for returns, allowances, and discounts.

Payback Method

A capital budgeting method that calculates the time needed to recoup the initial investment in a project, based on the project's expected cash flows.

Discounted Cash Flow

A financial analysis method that estimates the value of an investment based on its future cash flows, adjusted for time and risk.

Cash Inflows

Money received by a business from its operations, investments, or financing activities.