Private Branding Refers to a Branding Strategy in Which a Firm

question 62

Multiple Choice

Private branding refers to a branding strategy in which a firm

• A) gives each product a distinct name when each brand is intended for a different market segment.
• B) uses different brand names for the same product across multiple countries.
• C) uses one name for all its products in a product class.
• D) produces products but sells them under the brand name of a wholesaler or retailer.
• E) contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications.

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Definitions:

Pension Benefits Standards Act

Legislation regulating private sector pension plans, setting minimum standards for funding, governance, and the rights of plan participants.

Private Pension Plan

A retirement plan established by an employer or a union that provides an income to employees after retirement, funded primarily through employer contributions.

GST

Goods and Services Tax; a value-added tax levied on most goods and services sold for domestic consumption.

Child Care Benefits

Assistance provided by employers or government entities to employees for child care, aiming to support working parents.