Which of These Statements About Relationship Marketing Is Most Accurate

question 93

Multiple Choice

Which of these statements about relationship marketing is most accurate?

• A) The number of encounters in a service experience should always be the same.
• B) The service encounter represents an opportunity to develop social bonds with customers.
• C) An after-holiday sale is a good incentive to create a loyal customer relationship.
• D) The purpose of relationship marketing is to benefit the customer, not the organization.
• E) A major customer benefit of relationship marketing is a reduction in the price that is paid for the services an organization renders.

---

Definitions:

Conflict-of-Interest

A situation in which an individual's personal interests could potentially interfere with their professional duties or responsibilities.

Supervising Attorney

A legal professional responsible for overseeing the work and providing guidance to less experienced attorneys.

NALA's Model Standards

The professional guidelines and ethical standards established by the National Association of Legal Assistants for the paralegal profession.

Utilization of Paralegals

The practice of lawyers employing paralegals to assist with legal work, allowing for more efficient handling of cases.