Recent Surveys of Consumers Have Indicated That While Customers of Many

question 106

Multiple Choice

Recent surveys of consumers have indicated that while customers of many services are interested in being "relationship customers," they require that the relationship be balanced in terms of

• A) honesty, a lack of prejudice, and empathy.
• B) loyalty, benefits, value, kinds of connections, and respect for privacy.
• C) loyalty, honesty, and integrity.
• D) financial benefits, product benefits, and preferential treatment.
• E) financial benefits, product benefits, and interpersonal benefits.

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Definitions:

Rate of Return

The gain or loss on an investment over a specified time period, expressed as a percentage of the investment's cost.

Invested

The act of allocating resources, typically money, into something with the expectation of generating income or profit, such as stocks, bonds, real estate, or a business venture.

Balance of Trade Surplus

A situation where the value of a country's exports exceeds the value of its imports over a given period, indicating a positive balance of trade.

Exports

Goods or services produced in one country and sold to buyers in another, contributing to the selling country's national income.