After Extensive Analysis, a Mail Order Company Has Decided to Embark

question 155

Multiple Choice

After extensive analysis, a mail order company has decided to embark on a policy of multiple-zone pricing. In which step of the price-setting process would the mail order firm have made this decision?

• A) Step 6: Make special adjustments to the list or quoted price.
• B) Step 4: Select an approximate price level.
• C) Step 2: Estimate demand and revenue.
• D) Step 1: Identify price constraints and objectives.
• E) Step 5: Set list or quoted price.

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