An Expanded Marketing Mix for Services That Includes the Four

question 84

Multiple Choice

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is referred to as the

• A) seven Ps of services marketing.
• B) service matrix.
• C) service continuum.
• D) service encounters.
• E) service mix.

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Definitions:

Disambiguation

The process in content analysis of assigning a word the most appropriate meaning out of all possible meanings.

Hypothesis

A testable statement about the relationships one expects to find among variables of interest. A two-tailed test predicts relationships between two variables but does not specify the direction of the relationship. A one-tailed test specifies the direction of relationships between variables. Null hypotheses specify that there is no relationship between variables.

Content Analysis

Content analysis is a research method used for systematically analyzing the content of communication, such as texts or media, to quantify patterns or themes.

Quantitative

Pertaining to research or data that can be measured or quantified, often using statistics to represent and analyze variables numerically.