________ Is Very Important to the Process Aspect of Services

question 59

Multiple Choice

________ is very important to the process aspect of services because it helps identify steps that will ultimately lead to better service creation and delivery processes.

• A) A customer contact audit
• B) An internal marketing review
• C) A tangibility gap analysis
• D) A service continuum
• E) A consumer experience evaluation

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Definitions:

Credit Counseling

A service that offers guidance on how to improve credit scores and manage debt effectively.

Not-for-profit Organization

A not-for-profit organization is a type of organization that does not earn profits for its owners but uses the funds for its goals.

Freshmen

Students in their first year of study at a secondary or postsecondary educational institution.

Strategic Plans

Long-term organizational goals and the strategies to achieve them, typically involving an analysis of internal and external factors impacting the organization.