________ Is Very Important to the Process Aspect of Services

question 59

Multiple Choice

________ is very important to the process aspect of services because it helps identify steps that will ultimately lead to better service creation and delivery processes.

• A) A customer contact audit
• B) An internal marketing review
• C) A tangibility gap analysis
• D) A service continuum
• E) A consumer experience evaluation

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Definitions:

Free Personal Training

Complimentary coaching services offered, typically by gyms or fitness centers, to help individuals achieve their personal health and fitness goals.

Supply Chain

refers to the network of all the individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, and eventually to the end user.

Upstream

In supply chain terms, refers to the processes or activities in the production of goods that occur at the earliest stages, including raw material extraction or sourcing.

Downstream

Pertains to the refining, processing, and selling of the end-products derived from crude oil or other raw materials.