Primary Demand Is a Desire for the ________ Rather Than

question 236

Multiple Choice

Primary demand is a desire for the ________ rather than for a ________; it is often the focus of marketing when there are few competitors with the same product.

• A) product class; specific brand
• B) problem solution; product category
• C) brand name; product category
• D) novelty; problem solution
• E) product concept; tangible product

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Definitions:

Network Design Process

The strategic planning and optimization of a supply chain network's structure and operations, focusing on efficiency and meeting customer demands.

Grid Technique

A method used for decision-making or spatial analysis that involves dividing a space into a grid for systematic analysis.

Nonlinear Transportation Rates

Transportation pricing that does not increase at a constant rate as distance or shipment size increases.

Raw Materials Sources

The origins or suppliers of the unprocessed materials which are used in manufacturing products.