Promotional Expenditures at the Introduction Stage of the Product Life

question 290

Multiple Choice

Promotional expenditures at the introduction stage of the product life cycle, when few if any competitors exist, are best spent on

• A) contests and sweepstakes to stimulate selective demand.
• B) product samples to create secondary demand.
• C) advertising to stimulate primary demand.
• D) personal endorsements to generate word-of-mouth demand.
• E) coupons to maintain brand loyalty or static demand.

---

Definitions:

Directional

Pertains to hypothesis testing or research questions that specify the direction of the expected relationship or difference between variables.

Entire Population

Refers to all members or elements of a defined group or category that a researcher is studying.

Null Hypothesis

A hypothesis in statistical analysis that suggests there is no effect or no difference, and it serves as a starting assumption for testing.

Research Hypothesis

A testable statement predicting a particular relationship between two or more variables in a population.