Distribution Is Very Limited and Brand Status Is Stressed in Promoting

question 31

Multiple Choice

Distribution is very limited and brand status is stressed in promoting which consumer product type?

• A) shopping product
• B) convenience product
• C) discretionary product
• D) prepurchase product
• E) specialty product

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Definitions:

Bulb

A rounded underground storage organ present in some plants, consisting of a short stem surrounded by fleshy scale leaves or leaf bases, functioning as a food reserve.

Underground Stem

Subterranean plant parts that function in storage of nutrients, vegetative reproduction, and survival from environmental conditions.

Modified Leaves

Leaves that have evolved to serve functions other than photosynthesis, such as protection or storage.

Rhizome

Stem that grows horizontally along or under the ground.